The Route 66 Alliance has become a major proponent of establishing Route 66 as a “green highway” by raising awareness of alternatives to reduce the nation’s reliance on oil. This effort includes:
- Co-sponsoring a portion of “Drive to Inspire”, Mark McConville’s 1966 Pontiac GTO natural gas conversion vehicle which appears at annual automotive and highway events, including the annual Route 66 International Festival.
- Convincing Chevrolet to display their new Volt (electric/gas) at a Route 66 International Festival.
- Inviting Nissan representatives to display the all-electric Leaf automobile at a Route 66 International Festival.
- Continuing to educate and inform key Route 66 influences as well as the general public about the potential of all alternative energy sources available along the highway corridor, including solar energy and wind power.